John Bell is the Global Managing Director of the 360° Digital Influence team at Ogilvy.
I had been getting emails from clients all week. They were noticing new pages spring up on Facebook under their brand name. Only problem is they had no apparent control of these pages which seemed to only feature a Wikipedia article and aggregated wall post comments from people. Some seemed to feature company logos. When I asked one of my Facebook contacts in our WPPDigital meeting about them, he kind of shook his head in acknowledgment and said, “Yeah, there have been a lot of questions about that. I’m told we are working on a memo that explains it. They plan to have it by tomorrow.” It’s been a few days and no memo.
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This is a guest post by Bill Grosso, the Chief Technology Officer of Twofish.

As the social application space has started to mature, more and more application developers have adopted a “metrics driven” approach to game design. Driven partially by the availability of data gathering and analysis tools, partially by the distributed nature of the internet, and partially by the quick turnaround times that are possible if you analyze customer behaviors in real-time, it seems like almost every aspect of application design has gone under the analytical knife.
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