Facebook’s brand effectiveness outranks all other social media’s branding efforts, according Brand Keys’ Customer Loyalty Index.
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Sharing content online faces somewhat of a crossroads: Do you do it where there’s the most functionality for creating the material, or do you aim for the site where more people you know can access your shares more quickly?
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While Facebook has been busy trying to establish itself as the go-to service for casual photo sharing, Flickr is pushing back with a new feature that draws the social network into its own service.
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Administrators of the official Jeep Facebook page posted a status update yesterday instructing fans to submit their personal Jeep photos to Flickr instead of Facebook. While this move by Jeep seems counterintuitive, the American manufacturer apparently had so many photos being uploaded by fans they exceeded Facebook’s photo album size for Photos by Others with 20,000 total photos. Instead of asking fans to stop submitting photos, they are sending fans to Flickr for photo uploads while Facebook “fixes the glitch”.
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Following on the heels of Yahoo! who announced deeper integration with Facebook into their products, Flickr announced this morning that the company has also rolled out their own integrations with Facebook. Now when Facebook users upload photos to Flickr, they can have updates automatically posted to their stream about images that they’ve made visible to “everyone”.
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