This evening Facebook began testing what appears to be their version of Twitter’s retweet feature: “via”. On any article shared by your friend, you can click on “Share” and when you post the article to your profile, Facebook will now automatically say who the article came from. While the “via” content only currently works on shared articles, I’d assume that this feature would be extended to other stream stories if initial user testing proves successful. We’ve written extensively about the Twitterfication of Facebook, and this appears to be one more step in that process.
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We have received countless emails about Facebook testing comment replies via email for the past few months however this afternoon it became official. It’s somewhat surprising that it has taken this long for the company to get this up and running but I’d assume there were some significant technical limitations. It’s a relatively basic feature, however effectively parsing through millions of emails can prove complex.
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As we’ve written previously, there are over 2.5 million users that support the addition of a “dislike” button to the Facebook feed. Unfortunately for those users, it’s highly unlikely that Facebook will ever add such a button, however that’s not stopping developers from coming up with creative solutions. One developer has created a Firefox plugin which lets users dislike feed stories.
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Last week I wrote that Facebook was beginning to phase out friend details from the site. It now appears official and according to Facebook, “the friend details that were already established on your account have been converted to Friend Lists.” If you go look at your friend lists there will now be lists that you hadn’t created as the company tries to eliminate this feature all together.
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