Network Solutions is taking aim at marketing on Facebook by teaming up with North Social to launch Fan Page Marketing.

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Anyone can launch a Facebook fan page, but not everyone can do it the way Vernice “FlyGirl” Armour plans to do it Saturday at 2 p.m. Eastern Time.

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TabFusion’s new Facebook application for fan pages means users may not need to choose between sharing content on Facebook or Google Plus any longer.

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In the latest installment of, “There’s an App for That,” drug companies might have a solution for both monitoring and engaging with Facebook fan page comments thanks to the software company Parature.

Parature happens to have a common investor in common with Facebook, Accel Partners, which explains how the monitoring software company got into social media.

Like we told you earlier this week, drug companies have been forced to either take down certain fan pages or monitor comments more carefully, following Facebook’s decision this week to open up walls to public comment.

Parature’s background lies in offering customer service software to major companies, such as the Washington Post.

But Accel suggested the creation of a Facebook fan page application that not only listens and monitors conversations but also enables engagement, said Jesse Sun, Parature’s senior director of sales.

How It Works

Here’s how it works. Clients tell the app which keywords or identifiable comments to flag on Facebook fan pages.  A case file is then created; alternatively, the client can ask that every comment on a fan page create a case for reporting purposes.

Once a case is created, the company can decide whether to reply to the comment directly, thus creating a type of one-on-one dialogue with the fan, added Sun. Cases then create reports, so the solution offers listening, engagement and reporting functionality.

Parature’s Facebook clients include Cox Communications, Teleflora, Gatorade, Rosetta Stone and the U.S. Department of State’s Office of Information Technology.

Sun says that every U.S. embassy around the world has a fan page, and constituents increasingly turn to Facebook fan pages to ask everything from the status of their visa application to how they can enter a country legally.

Embassies felt obligated to reply but manually monitoring that type of activity on a global scale was daunting.  So now it’s automated via Parature for Facebook.

While Parature currently has no drug companies as clients, it does work with a type 2 medical device manufacturer that was facing similar issues on Facebook

Do you think pharmaceutical companies should work with page monitoring software instead of leaving Facebook?

For every person who likes a page on Facebook, there are an average of 50 other friends who may be reached via advertising.
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The Pittsburgh Steelers officially clinched a playoff spot last week, even after a tough loss against the Jets. They are easily one of the most popular teams in the NFL, and their fans exceed far past their western Pennsylvania city limits. We have gathered ten excellent Facebook pages that will provide you with the latest news as well as a fun place to interact with other diehard Steelers fans. Check out the pages below, and be sure to add any additional favorites of your own in the comments section.
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An unofficial US Navy Facebook page got a good verbal battle going over the use of “Arabian Gulf” instead of “Persian Gulf,” the term historically used by Iranians.
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“Liking” a Facebook page is big business. In July we reported that about 65 million users are liking things on a daily basis through Facebook.

The new online ad network RadiumOne is trying to turn all those “likes” into serious ad dollars. This week they announced what they’re calling “like retargeting,” a new feature that gives brands the ability to gain Facebook “likes.”
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Olympic gold medalist Michael Phelps has made a statement on his Facebook fan page apologizing for a photograph that shows Phelps smoking marijuana at a college party. At least Phelps is being proactive about the situation, given his celebrity status as an athlete. Perhaps he’s taken cues from other athletes that have had to deal with a number of different drug-related situations–the public tends to be more forgiving when a celebrity is forthcoming from the start.

The Facebook fan page post from Phelps reads as follows:

“I engaged in behavior which was regrettable and demonstrated bad judgment. I’m 23-years-old, and despite the successes I have had in the pool, I acted in a youthful and inappropriate way, not in a manner that people have come to expect from me. For this, I am sorry. I promise my fans and the public – it will not happen again.“

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It’s a common problem. You are having a conversation and suddenly you can’t remember what you were about to say as you get lost in some irrelevant tangential discussion. I’m not sure why but the fan page “Odio olvidarme de lo que iba a decir“, or in English “I hate to forget what I was going to say”, has surged in popularity over the past few days to become one of the fastest growing fan pages on the site.

The fan page is growing at around 60 percent a day, growing from 62,820 fans two days ago to over 130,000 fans as of the time of this post. So what are the fans actually a fan of? I have no idea! The fan page is now among the top 1,500 fan pages on the site and it continues to be growing at a feverish rate. Can you make a fan page about nothing though? I though that’s what Facebook groups are for.
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