Buddy Media Adds Conversion Tool To Social Marketing Suite

Leading social enterprise provider Buddy Media added a new tool to its social marketing suite today: ConversionBuddy.

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FanBridge Making Facebook Pages For Roadrunner Artists

Roadrunner Records nabbed New York-based FanBridge to build Facebook fan pages for its recording artists.

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Tillamook Wants Grilled Cheese Shared On Facebook

Grilled cheese enthusiasts will be thrilled to know that you  can now imprint your likeness on a creamy, golden-brown sandy and share it with all your Facebook pals.

Yep, as of today, there’s an app for that.

Developed by Culver City, California-based Hello Design for Tillamook Cheese, which claims more than 160,000 fans on its Facebook page, the application is a snap to download and use.

Once you have it, you upload your photo, digitally “grill” it, and presto, your cheese’wich is ready to share.

Scott Arenstein, account director at Hello Design said in an e-mail:

A lot of apps are built and released on a daily basis. We wanted to launch this in a special way. By connecting Tillamook with celebrities and chefs, we brought Tillamook into the pop culture conversation. We wanted to raise awareness and create buzz around Tillamook brand. It was also a way to establish one-on-one engagement with Tillamook’s active fanbase and to attract and start conversations with new fans.

Well, in this particular case, we could not agree more.

Readers, what do you think about Tillamook and Hello Design’s viral marketing effort here?

Irish Man Fined For Threatening Official On Facebook

Note to self: Don’t post a threatening message on Facebook to a member of Parliament or risk a 500 pound fine and jail sentence.
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Facebook For Business Aims to Boost Advertising

A new Facebook page offers businesses a how-to guide to marketing and advertising on the social network.
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SURVEY: U.S. Congressmen Really Like Facebook

Members of Congress like it, they really like it… Facebook, that is.
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Pfizer Yanks Facebook Page After Hacking Incident

The target of the most recent in a spate of hacker attacks on government agencies and large corporations, Pfizer, Inc. has taken down its official Facebook page.
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BBC Cites Facebook in New Social Media Policy

Social media can be a double-edged sword:  On the one hand, it’s a platform for journalists to share their content and engage with readers.  On the other hand, well, one word:  Weinergate.

According to blog TheNextWeb, the new BBC social media policy now requires “a second pair of eyes” to review every Facebook post (and Twitter update, for that matter) related to news reporting.

The policy clearly states, “A second check might well avoid you saying or linking to something unwise, which could land you, or the BBC, in trouble.”

The BBC also states some of the obvious, like, “Don’t say anything stupid,” and warns reporters to avoid sounding off  on a particular topic or idea.  A Washington Post editor recently swore off another social networking platform because it was too tempting to share personal views.

The Canadian Broadcasting Co. has joined most other major media organizations in not only creating social media guidelines, but also continuing to modify them as social media converges with other sources.  For example, CBC recently made its Facebook policy more stringent by prohibiting journalists from using posts for attribution, as a way of encouraging reporters to actually report from the field, as opposed to from their desk.

The BBC guidelines are divided into three areas:

1. Your own personal activity, done for your friends and contacts, but not under or in the name of BBC News
2. Activity for core news (breaking news), programs, or genres carried out officially in the name of BBC News
3. Activity of editors, presenters, correspondents, or reporters carried out as part of official BBC News output.

Readers, what do you think of the BBC’s new Facebook policy?

Facebook Isn’t On Fortune’s 100 Best Employers List

Fortune‘s latest annual list of  the 100 best companies to work for doesn’t include Facebook. Huh?
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Are Facebook Employees Cashing Out While They Can?

It seems that Facebook employees may be leading a growing trend in Silicon Valley: Cashing in on their soaring stock shares before a feared tech bubble crash wipes away their liquidity as it did to so many a decade ago.
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