Omniture, the marketing optimization company, has added Facebook application demographics to its suite of solutions. What the new Facebook integration does is offer insight into Facebook marketing by offering data rendered from user behavior surrounding Facebook applications. The purpose of this new product is to offer Omniture clients a set of tools regarding Facebook marketing in order to help them make more informed decisions, specifically when it comes to Facebook apps.
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Hours can be spent playing with Facebook apps. Once you start using apps, it’s likely you can’t stop. The instant gratification factor will have you on the hunt for the next killer app. Admittedly, we here at AllFacebook have a hard time reviewing apps at times, because they suck up so much of our time.

It’s already been proven that social networks like Facebook can be quite a distraction for office employees. But it’s recently been found out that college students who use Facebook study less and have lower grades than non-Facebook users, according to study released recently by Ohio State University.
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Are word games Facebook apps time wasters? Yes, but that’s why we love them.

Of the top applications on Facebook, a large proportion of them are games.  And it’s easy to see why.  Games are a great way to escape, or simply clear your mind during a short break from work.

As many of us peruse Facebook while we’re at the office, it’s not a big jump to say that the ready access to a plethora of games within the social network is an enticing way to pass the time.  As one of the top five activities done on the Internet, gaming is also a big money maker for developers that are merely taking advantage of the portal Facebook has offered up.  Today we’re reviewing our pick for the Top 5 word games on Facebook.
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When Facebook released the Facebook developer platform two years ago, one of the greatest incentives to developing was the viral distribution of applications through application invites. Soon enough, invitations were limited as users began complaining about the massive influx of new application invites and developers began abusing the system.
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I went to school at the University of Michigan, where there are some pretty die-hard sports fans (Go Blue!). That’s why I know all too well about the commitment our biggest rivals over at Ohio State have as sports fans. And one of their traditions, the Hineysgate, is being threatened, reports the Examiner, with OSU having purchased the land where Hineysgate takes place with plans to turn it into a dorm. Protests have popped up across the Internet, including social networking site Facebook, against Hineygate’s possible shut-down.
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CNN’s partnership with Facebook worked really well for President Obama’s inauguration, so the two are back at it for the coverage of President Obama’s State of the Union coverage and President Obama’s Address to Congress. In the same way live coverage was supplemented with Facebook users’ streaming status updates during the inauguration, so too will Facebook users have the combined and social experience for the State of the Union. RSVP here.
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A Facebook application that lets you discover and track bands has seen some rapid growth in the past 24 hours and we think we know why. Apparently the application, called pickRset, is sending out notifications to its users’ Facebook friends with an invite to join a “fan page.”

This seems harmless enough, yet clicking on the invite automatically redirects to the “Allow Access” page for the pickRset application, without providing any other details about the app, and certainly not redirecting to a Facebook fan page. According to a tip we received from optionshiftk, clicking the “Allow” button on the app’s “Allow Access” page will in turn send out fan page invites to all their friends as well.
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A new bill is being proposed in Texas in order to push state and federal efforts for child protective services online. According to ABC News, Texas’ Attorney General Greg Abbott, U.S. Senator John Cornyn, and U.S. Representative Lamar Smith have announced the SAFETY Act of 2009. The bill would enable further cooperation between the state and online destination sites for creating a safer environment for children on the web.

As the law currently stands, convicted sex offenders have to provide certain information about themselves, including their name and physical address. This information is made public, in a database that’s accessible by anyone. The proposed SAFETY Act of 2009 would up the ante, requiring convicted sex offenders t provide their email addresses, mobile telephone numbers, social networking aliases and other electronic information to the state’s Department of Public Safety. Unlike the information they already have to give to the state, the electronic information would no be available to the public. The data would be utilized by the state and online social networks like MySpace and Facebook to help screen new and existing users for cross-reference.
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Xoopit is one of those services I like and actually use on a regular basis, so I’m happy to see that it’s adding some new functionality to its service. Xoopit for Gmail now supports Facebook status messages and profile-viewing options directly from within Gmail, meaning you don’t have to leave your Gmail inbox to see the status updates of your friends.

There area a few other integrated Facebook options too, including the ability to see Facebook friends’ profile information such as birthdays and mobile phone numbers. This is often important information to know while using Gmail (or any email client for that matter). And it’s a very seamless way in which to bring Facebook information into your Gmail experience, making your inbox more social and relevant to your existing social graph all the while.
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SmallWorlds, the web-based virtual world platform that launched a well-received product last year, has revealed its Facebook application this week. Given SmallWorlds’ focus on social media integration, it’s not surprising to see SmallWorlds with a Facebook app. It’s designed to push engagement and media-sharing opportunities, which is a core concept for the SmallWorlds virtual environment to begin with.

The SmallWorlds Facebook app mostly consists of an embedded version of your SmallWorlds creation on your Facebook Profile. From there, you can interact within the SmallWorlds virtual realm without leaving Facebook.
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