At some point in the past 48 hours Facebook has made public profile comments and likes public information. Earlier this week I was browsing through public profiles (aka. Facebook pages) and noticed that comments and likes were not public information. Then this morning I was browsing through Facebook pages (while not logged in to the site) to check out how much more popular Vin Diesel had become. Honestly, I was searching for was the number of comments and likes on any given feed story. Suddenly the information had become public and now I’m able to view all of the comments and likes for any given feed item.
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Over the past week Ellen DeGeneres has seen a surge in her Facebook fan page base. How has the team promoted the Facebook page? She has actually promoted the page on air and they are giving way free products such as a free HD Tivo. The promotion in combination with a link on the Ellen DeGeneres website has been extremely effective.
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A study by Rosetta, an independent interactive marketing agency, more than half of leading retailers have now taken advantage of Facebook Pages. The study followed 100 leading retailers in the U.S. from April 2008 to September 2008, where Rosetta saw the number of companies with Facebook Fan Pages double. Retailers like Best Buy and Wal-Mart have turned to Facebook Pages in order to promote their brands across Facebook’s social network.
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