Will meals taste better when accompanied by a side of free Facebook Credits? Loyalty program Plink intends to find out, with the help of several national restaurant chains.
Will meals taste better when accompanied by a side of free Facebook Credits? Loyalty program Plink intends to find out, with the help of several national restaurant chains.
Virtually every Facebook user is familiar with applications that allow users to send their friends virtual gifts, including drinks, smiles, and whatnot. If you still find a use for these apps, you may be attracted to The Mural.
Facebook users now have another way to obtain virtual currency, compliments of application-discovery service and mobile ad network Tapjoy and pay-per-call marketer RingRevenue, but there’s a catch: You must pick up the phone and call advertisers.
Facebook Credits surrendered its stranglehold on in-application coinage as developers can now have their own in-app currency.
Predictions for 2012 continue to roll in, with the latest coming from Dean Alms, vice president of marketing at Facebook commerce provider Milyoni.
Ifeelgoods added three brands to its roster of marketers using Facebook Credits as incentives for customer engagement and actions: Renault, Universal Pictures, and @WalmartLabs.
Bad news for fans of the King of Pop: The Facebook livestream of Michael Forever: The Tribute Concert has been canceled.
Facebook commerce outfit Milyoni had teamed up with Ridgeline Entertainment for the October 8 event from Millennium Stadium in Cardiff, Wales, which will be hosted by Jamie Foxx, with scheduled performers including Beyoncé, Christina Aguilera, The Black Eyed Peas, Jennifer Hudson, and Smokey Robinson.
The event is still scheduled to proceed, but it won’t stream on Facebook. Milyoni explained in a statement:
Due to legal challenges brought by the music labels that own the rights to Michael Jackson’s lyrics, we have been notified by concert promoters Global Live Events and Ridgeline Entertainment that the live Facebook broadcast of the Michael Forever tribute concert has been canceled. As the technology provider behind the live Facebook broadcast, Milyoni will fully refund all customers who pre-purchased access to the concert using Facebook Credits or PayPal.
Milyoni Chief Executive Officer John Corpus added:
While social media presents a new opportunity for artists and concert promoters to reach global audiences, it is still a new and disruptive frontier ripe with challenges. Milyoni will continue to work closely with our music and entertainment partners to pursue this new channel of distribution, beneficial to both artists and fans worldwide.
If you’ve ever bought tickets for an event that got canceled, we’d love to hear from you in the comments section — what was the refund procedure like?
Michael Jackson became the most popular person on Facebook in July 2009, following his sudden death June 25 of that year. But will that help a pay-per-view concert in his honor convince people to shell out cash to watch it?
Facebook Credits are carving a niche in overall global revenue at the social network, rising to a projected $470 million revenue total in 2011, or 11 percent of Facebook’s total.
That compares with $140 million, or 7 percent, in 2010, according to a new forecast from eMarketer.
Facebook users in Singapore don’t really understand how to use virtual currency to buy premium items in social games, but seem willing to experiment after learning more about the concept.
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