Over the past couple days Facebook has been testing a new form of advertisement which essentially surfaces the liking of a brand by one of your friends. It’s pretty much identical to the organic story that would typically show up in the feed but this has a more permanent placement in the “Sponsored” area of the homepage.
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Last night I noticed an ad on Facebook for the new Dirty Jobs season and it really struck a chord with me. While I’ve seen event engagement advertisements before, it really began to make sense and also made it more clear why traditional display advertising is dying. The ad (pictured to the side) encourages users to RSVP to the first episode of the season. The result is that users get reminded of the first episode once they RSVP.
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While small businesses have a huge opportunity to take advantage of the Facebook advertising platform, many large brands are interested in growing their presence on the world’s largest social platform. For those companies there are many opportunities and the challenge is not determining whether or not to be on Facebook but what the best approach is. In this article I’ll outline each of the campaign types, as well as some of the pros and cons of each type.
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