Ad spending on social networks continues to increase, as does Facebook’s share of that pie, meaning that $7 out of every $10 invested in social network advertising will go to Facebook by the end of 2012.

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Research keeps pouring in supporting the use of photos in Facebook posts in order to improve engagement.

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Facebook Credits are carving a niche in overall global revenue at the social network, rising to a projected $470 million revenue total in 2011, or 11 percent of Facebook’s total.

That compares with $140 million, or 7 percent, in 2010, according to a new forecast from eMarketer.

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Facebook’s place at the top of the standings when it comes to online display advertising revenue would seem to be fairly secure, since it will reportedly overtake Yahoo this year, if it hasn’t happened already.

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Facebook dominated the 80 percent of companies with 100 or more employees tusing social media in their marketing campaigns this year, as the social network was part of 93 percent of those campaigns.

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Facebook emerges as a key player in the latest 2011 online ad revenue projections that eMarketer released today.
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Mere friendship doesn’t necessarily make fans likelier to buy.
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Facebook will have an average of 132.5 million monthly users in the U.S., more than half the number of Internet surfers in the country. And that’s almost five times what Twitter will have on a monthly basis in 2011.
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A new report from eMarketer yesterday suggests that over $1.2 billion will be spent on advertising on Facebook. That spending accounts for the vast majority of the $1.68 billion that will be spent on advertising across all social networks. The rapid growth illustrates a number of things however the most obvious is that Facebook is completely dominating social advertising expenditures as well as that 2010 may just be the year that social media advertising becomes more mainstream. eMarketers projections also suggests that at the current rate, social network advertising will not generate the breakthrough revenues that Facebook is in search of.
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According to an eMarketer report published yesterday, between Twitter, Facebook, and MySpace users, Facebook users are most likely to return to the site with an increasing frequency over time. The numbers are representative of Facebook’s ability to pull users into the site and also paint a bleak picture of MySpace where most users are either using the site the same amount or less than six months ago.
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