Doritos has launched a new “advergame” which integrates Facebook Connect to pull user information into a choose your own adventure type advertisement. The advertisement, developed by BBDO and a number of other agencies (we are social performed the social outreach), lets the user find their way through a movie-like story about identity thieves. The most innovative implementation of Facebook Connect that I saw prior to today was the recent Prototype game trailer, which pulled in profile data to display images and information that only the viewer would understand.
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