Readers may know Discovery Communications for its popular television shows such as “Shark Week,” “Say Yes to the Dress,” or “Cake Boss.”  But did you know that the network manages 70 pages on Facebook?
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Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.
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