Earlier this month we wrote about Facebook surpassing 150 million users. If the growth has in fact continued at the same pace, if not a greater pace, the company should register their 160 millionth user today. Alexa suggests that the company’s growth rate has in fact been increasing which means the company could have surpassed 160 million users prior to today.
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I’ve been playing around with our Facebook demographics tool for the past few weeks and trying to come up with some interesting statistics. One interesting chart that I’ve come up with is countries sorted by Facebook market saturation. The statistics turned up some interesting numbers. Iceland for instance has the highest market saturation with over 41 percent of the population having a Facebook presence.

Surprisingly enough, the United States came in 17th despite it being the country which Facebook launched in. Not surprising was Canada and the United Kingdom’s presence in the top 6 countries ranked by market saturation. It would also be interesting to order market saturation as a percentage of those individuals with internet access. Unfortunately the most recent statistics that I could find were from 2000 which would be highly inaccurate by now.
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Yesterday Facebook updated their demographic data and announced that the site now has over 140 million active users. We’ve been tracking the site’s growth over the past year and a half and we decided to let our readers get their hands on our data to see what interesting things they come up with. We have been tracking basic data from Facebook over the past few months and now I’ve developed a Facebook demographic statistics tool to let all of our readers track information including country, gender, and age groups.

I’ve already been able to uncover some interesting data and the other people that I’ve shared this tool with have found some really interesting data. In terms of the data accuracy, we are currently using Facebook’s publicly provided information from their ad service. I’m also implementing some data smoothing models and given Facebook’s delay in updating their data we are off by a small fraction.
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