‘Tis the season to click through Facebook ads? According to data from Techlightenment from the holiday seasons of 2009 and 2010, ‘tis indeed.

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While others may have found that Facebook played only an indirect role in Cyber Monday sales, the result was quite the opposite for Fab.com.

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Today is expected to set a Cyber Monday record in terms of sales, but how big a role will Facebook play?

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Following Black Friday, Small Business Saturday, and a day of recovery Sunday, Cyber Monday lurks. Here are 11 tips for safe shopping online.

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The folks over at Facebook sent us some stats this week about Facebook’s growing role in e-commerce over the Holidays.
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The nickname “Cyber Monday” first surfaced about a decade ago, referring to the first business day following Thanksgiving, when online retail activity peaks. The trend corroborates other statistics to the effect that many people shop on the Internet from their places of work.
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Just earlier this week we reviewed fbFund competitor Real Gifts, which combines virtual gifting with giving someone a gift in the real world. I thought that combining some of Real Gifts’ elements would be a good idea, for other apps or native Facebook apps. But this Thanksgiving, Facebook is taking advantage of the holiday’s notorious shopping reputation to earn a little revenue for itself. A number of participating retailers are sponsoring virtual gifts that Facebook users can share with each other.

The point? The items represented by virtual gifts, which will be available tonight, are supposed to get users talking about all the shopping they’ll be doing on Black Friday and Cyber Monday. For instance, Dell is sponsoring a festive red laptop that can be gifted to friends.
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