What would you do for $1,000? That’s the question the new Crank sweepstakes is asking. And yes, that’s Crank 2 High Voltage the movie. In theaters on April 17th, the Lionsgate film is running a sweepstakes, 14 Days of Mayhem, to promote the upcoming Crank. And this contest is mayhem indeed (access the contest here). The Visionaire Group is the creative agency behind this unique application.
Leveraging Facebook Connect, the Crank sweepstakes not only makes it easy to register for the contest but it uses the handy Facebook newsfeed in order to spread the promotion throughout your social graph. And in a potentially controversial marketing ploy, Crank is asking the participants to publish some pretty crazy stuff in their news feeds.
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