We’ve been receiving messages from users over the past 24 hours that they’ve been granted access to Facebook ad conversion beta test. Last month we covered the beta testing of the Facebook ad conversion tracking tool and now we have access to the implementation guide that Facebook is providing advertisers with.
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Facebook has officially begun rolling out the beta version of their ad conversion tracking tool to a small group of advertisers on the site. As Facebook describes the service, “Conversion tracking allows you to track activity that happens on your website as a result of someone on Facebook seeing or clicking your Facebook Ad.” It’s a feature which Google has offered within their Analytics and Adwords product for sometime now, and Facebook is finally beginning to roll it out for their advertisers.
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