Adobe Systems is acquiring Efficient Frontier, bringing together a leader in software for digital media creation with a Facebook advertising management platform. Read the rest of this entry »

Facebook has finally adjusted its news feed to give equal visibility to posts coming from all of the third party publishing applications.

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Marketers spent 25 percent more on Facebook advertising during the third quarter of 2011 compared with the second quarter, resulting in a 54 percent quarterly jump in the average cost per click.

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Facebook has an upgraded page insights application programming interface that includes a nifty metric called “people talking about this.”

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What if there were a way to post to Facebook that would reduce your interactions with fans by up to 70 percent? You’d want to avoid that, wouldn’t you?

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Not all applications get equal treatment from Facebook, at least not when it comes to placement in the news feed.

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Efficient Frontier has seen a 22 percent rise in the average rate for Facebook advertisements priced on a click basis; the percentage compares the first and second quarters of this year.
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Online travel site Expedia saw its Facebook presence travel upward like a spacecraft as a result of its FriendTrips game on the social network.

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They say transparency is important in the world of social media, however participation in social media also brings with it certain risks. On Facebook one of the greatest risks is that people will post offensive content on your Facebook Page. That’s why Context Optional is announcing the launch of a moderation tool which lets page administrators manage content being posted to their page at scale.
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