New data from comScore shows what many Facebookers might have already guessed:  Social networking really means time spent on Facebook.

Ben Elowitz broke down the data on his Digital Quarters blog today, which reveals that Facebook accounts for 95 percent of social networking time in the U.S.

In his blog post, Elowitz adds:

In terms of being relevant to consumer audiences, there’s now no question that “social” means “Facebook.”

And, if you want to take advantage of the more than one  in every seven  minutes of online time that consumers spend on Facebook, you follow one simple rule for media in a social age: You must be present — in the Facebook news feed — to win.

Readers, do you agree with these numbers showing Facebook is the dominant social networking site?

Who needs printed retail sales circulars, when you have Facebook?
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Over the past few years Facebook has grown from a tool for connecting with others to a tool for sharing information with others. This new model is helping Facebook to collect more relevant information about consumers and is slowly changing the advertising world forever. We are in the midst of a shift toward monitoring our digital footprints and Facebook is currently taking the lead in what appears to be a battle for our commercial identities.
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