Exclusivity makes you feel special – if you belong to the “in” group. It also promotes group identification, as you are much more likely to associate and identify with those in your group than those outside. It is this concept that Facebook was initially built upon: creating a social network just for college students. However, as we all know, Facebook is now the social network with over 400 million monthly active users across all ages, demographics, and education levels. But does this leave a wide open space for more exclusive, niche social networks to fill the void?
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I’m guessing that you’ll be reading this in 20 places tomorrow but I figured that I’d link to the article and let you read it for yourself. AP was able to find all of the details of the ConnectU settlement through “copying [the blacked-out portions of the ConnectU hearing] from an electronic version of the document and pasting the results into another document.” Adobe seriously needs to get their team on this (if this was in fact from a PDF).
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