Just when I said that the Connect video promotions had become a trend, I noticed a comment on Facebook highlighting yet another video promotion, this time for the television show CSI. This promotion involves the user depicted as a criminal who’s being pursued by the CSI team. It’s a creative use of Facebook Connect however it’s fairly similar to many of the other promotion that we’ve written about in the past, including the Fight Club promotion which we covered on Friday.
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For the upcoming 10th anniversary of Fight Club, Fox has launched a Facebook Connect integration similar to a number of implementations that we’ve previously written about. One coincidental trivia item first noted on Techcrunch is that the director behind Fight Club, David Fincher, is also the director of the upcoming movie about Facebook, “The Social Network“.
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Last month we wrote about the impending launch of Facebook on XBox LIVE and now it’s official. According to Microsoft, Facebook will launch on Xbox LIVE on November 17th, the same day we mentioned last month. Facebook integration is relatively robust (see here) including the ability to update your status, view your Facebook stream, photos, and profile, and the ability to share scores with your Facebook friends. News of the launch comes just as rumors about PS3 launch a similar service was leaked.
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This afternoon Facebook posted an update about all the television networks that have integrated Facebook Connect, including ABC who has two new exciting integrations. The first is a promotion for the series “FlashForward” which takes advantage of Facebook Connect to integrate your profile data into a promotion. It’s similar to other promotions we’ve seen such as the Doritos promotion and the Prototype XBox game trailer.
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Earlier this year, the Huffington Post announced the launch of Huffington Post Social News, a service which aggregates Huffington Post content that Facebook users comment on and share. In an interview with PaidContent’s Staci Kramer, the company provided details about traffic and engagement since the launch of Facebook Connect. The results were nothing short of spectacular.
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Apparently violent Facebook applications are the new trend. Last week I wrote about Al-Qaeda Wars application which let you fight against terrorists, and was subsequently shut down. This week, a new Saw 6 promotion launched and it enables you to choose which of your friends will be killed and which will be saved. Sound violent? It is!
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Today Google posted an article about the new implementation process for Friend Connect, the company’s identity service which competes directly with Facebook Connect. In a blog post today, the company wrote, “We’ve heard from a number of you that uploading files to activate your website is not always easy. So starting today, you no longer have to worry about downloading or uploading files.” Instead, you can go download any one of a number of widgets that the company now provides. The only thing you need to be able to do is edit HTML.
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Want to get Facebook Connect set up within your site quickly but not sure how to? You don’t need to be a rocket scientist to get this working! Today the company introduced the Facebook Connect wizard which walks users through the process of getting Connect set up. The service helps users get Connect set up in 3 quick steps. The only requirement is that users know how to upload files to their website. There’s a good chance that if you’re reading this blog, you know how to upload files to your website!
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This evening, Facebook began fully promoting the new Twitter syncing tool via the top of Facebook Pages and are encouraging page admins to sync with Twitter. With millions of page administrators (which still appear to be a fraction of all users), this new tool promotion will also serve as a significant promotion for Twitter in general. At this point the service is well known but by launching the product internally and making people say “Why’d they do that?”, Facebook is in essence using Twitter to keep their own company honest.
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Earlier yesterday while stumbling across an article on the CNN Money site, I noticed that the comments were now exclusively powered through Facebook Connect. While there are no signs that this will become a broader trend for all of CNN, this is definitely a major move for one of the worlds largest global news organizations. One interesting thing to note is that this is for articles that previously didn’t have an embedded commenting feature.
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