Facebook is “Attention King”, Leads Myspace, Yahoo! and Google

Facebook’s platform strategy reached a critical milestone in February, surpassing Yahoo! as the most engaging web company.  Compete.com reported last week that Facebook “dethroned” Yahoo!, crowning Facebook as the Attention King of the Internet.

Compete.com, a web research company, keeps a close eye on engagement using “Monthly Attention” as a metric.  As of February 2009, Facebook is the “Monthly Attention Leader”, commanding nearly 6% of all time spent online by Americans.

While Facebook leads in engagement, it still lags well behind Google and Yahoo! in overall audience.  MySpace is the losing end of the trends in Compete.com’s numbers, showing a dramatic fall in its attention share since Facebook’s platform launched.
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