The latest statistics from analytics firm Compete.com confirms that Facebook has indeed surpassed Yahoo! as the second largest domestic website. While Alexa data suggested that Facebook surpassed Yahoo! on a global level long ago, Nielsen data released yesterday suggests that Yahoo! still has more unique visitors when considering all properties beyond Yahoo.com.
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Facebook has seen immense growth ever since it opened up its gates to the general public in 2006. However, 2009 has been a remarkable year for Facebook by all counts. The social network doubled in size in US in the past year alone, according to stats released by comScore.
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Only two weeks ago I wrote that Facebook was dominating the internet (and Twitter) based on the latest Hitwise statistics. Two weeks later Compete is showing a similar trend with Facebook growing 3 percent domestically over the past month while Twitter drops by around 2 percent. As I mentioned last month though, direct traffic to the Twitter.com site may not be a good indicator of activity on the site.
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Compete’s latest statistics show that Facebook had a slow summer, growing by only 2 million users between June and the end of September. While summer traffic growth was practically non existent, last month the company posted just under 2 percent growth. This is slightly more negative data than we posted last week which showed Facebook dominating MySpace domestically, growing over 200 percent in the past 12 months.
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According to Compete.com, traffic to Facebook declined under 1 percent within the United States for the first time in over a year after posting less than stellar growth the month prior. Given that the traffic estimates were only domestic, summer vacations may have been the cause for the lack of growth. Twitter in contrast posted minor growth of 1.27 percent. Also fairly strange was a dramatic drop off in traffic to Facebook Connect enabled sites.
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Last month I wrote that for the first time ever, Compete reported Facebook traffic to be greater than MySpace’s traffic in the United States. This month the company is reporting that Facebook attracted 10 million more visitors than MySpace in January. Are Compete’s numbers really far off? According to numbers that Mike Arrington published from comScore, MySpace attracted 20 million more users than Facebook last month.
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