Yesterday Facebook updated their demographic data and announced that the site now has over 140 million active users. We’ve been tracking the site’s growth over the past year and a half and we decided to let our readers get their hands on our data to see what interesting things they come up with. We have been tracking basic data from Facebook over the past few months and now I’ve developed a Facebook demographic statistics tool to let all of our readers track information including country, gender, and age groups.
I’ve already been able to uncover some interesting data and the other people that I’ve shared this tool with have found some really interesting data. In terms of the data accuracy, we are currently using Facebook’s publicly provided information from their ad service. I’m also implementing some data smoothing models and given Facebook’s delay in updating their data we are off by a small fraction.
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