In the month of December alone, the Causes application has experience a decline in monthly active users of more than 25 percent. I previously featured Causes in an article about how they’ve risen to become the largest application on the Facebook platform. Much of the traffic increase was a result of the U.S. Presedential election which concluded on November 5th this year.
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For the past few years there has been a movement of entrepreneurs trying to leverage the power of the web to spread good throughout the world, Causes is the only application to experience massive success. One of the biggest challenges facing the movement is that most services until recently were unable to grow beyond a certain level. Change.org, Idealist, Zaadz (later converted to Gaia.com), Razoo, and countless others have struggle to get beyond a certain level.

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