Hyper-targeting means sending highly targeted messages to very specific groups of people.

Read the rest of this entry »

There are so many consultancies offering good advice on Facebook marketing that even a brand new publication on the subject can seem like something you’ve already read.

Read the rest of this entry »

Creating a Facebook page for your company can be useful, but limited in terms of reach and connectivity. Here’s how to optimize your personal profile for business.

If you’ve already tried suggesting your company page to all of your friends and sharing its content on your wall, here are a few tips on customizing your personal account to share personally and directly with your friends.
Read the rest of this entry »

Almost half of all advertising and marketing executives use Facebook for business, and about one fifth of these folks’ friend lists are professional contacts.
Read the rest of this entry »

The private equity fund owned by U2 front man Bono, Elevation Partners, has seen its initial $210 million investment in Facebook quadruple in value, to $750 million dollars, with the recent growth in the social network’s valuation to $50 billion.

Read the rest of this entry »

Facebook has become the anti-industry standard for protesting businesses, and industries that haven’t gotten wise to social media have suffered. Case in point: a $100 million housing development in Long Island was brought to a  halt by local residents’ postings online.
Read the rest of this entry »

Seems the technology revolving door has turned again. Yesterday we told you how former Gmail creator and Facebook CTO Paul Buchheit was leaving Facebook in order to become a partner at YCombinator, the Silicon Valley startup funding firm.
Read the rest of this entry »

Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. As such, Facebook has released a new guide for businesses to learn how to merge Facebook Pages and Facebook Places into a single Page. The final result is a newly designed Facebook Page which includes location-relevant information.
Read the rest of this entry »

A report from the Network Box shows that 6.8 percent of all the URLs accessed by businesses goes to Facebook and 10 percent of internet bandwidth goes to Youtube.  The study analyzed 13 billion URLs accessed by businesses and studied business bandwidths to find results, and found Facebook and Youtube leading other companies like Google and Yahoo.
Read the rest of this entry »

Want to spy on your employees and monitor how much time they’re spending on Facebook? Social Sentry is a new solution to help you accomplish just that. This Saas (Software as a Service), no-install web-based tool monitors employees’ conversations on a number of social networks including Facebook. Social Sentry supposedly works even if employees use alias profiles.
Read the rest of this entry »