The “How Well Do You Know Me?” application is now the largest Facebook application ever based on monthly active users but how much is that worth? Considering that the developers behind the application have been using aggressive ads to monetize the application, it’s worth a lot but is that a sustainable business model? For the past few weeks I’ve been repeatedly arguing that it’s not a sustainable model and unhealthy for the state of the Facebook application economy. So if these aggressive ads are not the most effective business model on the Facebook platform, what is?
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