Earlier today Facebook shut down the highly successful Burger King Whopper Sacrifice application. The application that we previously wrote about, encourages users to remove ten of their friends in exchange for a free Whopper. The campaign was insanely successful and then Facebook shut it down due to privacy issues. Now the campaign has become arguably even more successful given all the press they’ve received due to today’s events.
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When Facebook Policy Goes Wrong
Posted by Nick O'Neill on January 14th, 2009 10:58 PM
Burger King’s Whopper Sacrifice Coulda Been a Facebook Ad
Posted by Kristen Nicole on January 8th, 2009 7:18 PM
The latest in Burger King’s marketing ploy; the Whopper Sacrifice. Get rid of some friends on Facebook, and Burger King will give you a coupon for a free Whopper. 10 friends, to be exact. And don’t think that sloughing off 30 friends will land you 3 hamburgers–there’s a 1 coupon limit per user.
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