While small businesses have a huge opportunity to take advantage of the Facebook advertising platform, many large brands are interested in growing their presence on the world’s largest social platform. For those companies there are many opportunities and the challenge is not determining whether or not to be on Facebook but what the best approach is. In this article I’ll outline each of the campaign types, as well as some of the pros and cons of each type.
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A study by Rosetta, an independent interactive marketing agency, more than half of leading retailers have now taken advantage of Facebook Pages. The study followed 100 leading retailers in the U.S. from April 2008 to September 2008, where Rosetta saw the number of companies with Facebook Fan Pages double. Retailers like Best Buy and Wal-Mart have turned to Facebook Pages in order to promote their brands across Facebook’s social network.
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