According to data provided by AdNectar, branded virtual goods receive ten times the interaction level of their non-branded counterparts. That number references the percentage of people that click on or send a gift after seeing it. The strong results have driven numerous corporations to launch branded gift campaigns across numerous social platforms. AdNectar has now run campaigns for Fisher Price, Godiva, Gilette, Procter & Gamble, Trident Gum, and Malibu, just to name a few.
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