All the brands are doing it–finding a way to integrate somehow with social networking platforms, namely Facebook. And while many brands are going so far as to create an application of their own, Bombay Sapphire has teamed up with Real Drinks in order to take advantage of its gifting application on Facebook. The Real Drinks app lets users purchase real drinks for friends, by sending them redeemable gift cards of sorts that can be taken to any bar or restaurant in the U.S.
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