‘Tis the season to click through Facebook ads? According to data from Techlightenment from the holiday seasons of 2009 and 2010, ‘tis indeed.

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1Unless you’ve been under a rock for a while, you know this coming Friday is Black Friday, the biggest retail shopping day of the calendar year. We looked at the Facebook pages of the top 10 retailers in the U.S., according to the National Retail Federation, and here’s what we found.

Walmart

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Facebook shoppers looking for Black Friday deals may want to consider pounding the Payvment, as the Facebook commerce platform is unveiling a special section in its shopping mall devoted to the biggest shopping day of the year.

Starting at 12:01 a.m. Eastern Time Friday, Facebook shoppers will be able to access the special Black Friday deals page, which will offer discounts on items including jewelry and electronics.

Payvment has experienced a 30 percent increase in Facebook shopper traffic since the beginning of November, as well as a 25 percent rise in social discussion and sharing in its shopping mall.

The company has amore than 100,000 active sellers using its platform to offer more than 2.4 million searchable products on Facebook.

Co-Founder and Chief Executive Officer Christian Taylor added:

Consumers are starting to think of Facebook as a holiday shopping destination, and we hope to encourage that behavior by making it incredibly easy to find unique gifts and great deals from a large number of sellers.

In the past, Black Friday and Cyber Monday have been the domain of the big-box retailers, but now, with the shopping mall, we’re helping the boutique sellers by aggregating and promoting their deals for consumers all in one place on Facebook.

Readers: Will you browse the Payvment shopping mall this Friday?

Once you’ve allowed yourselves a short time to recover from Black Friday, Facebook and American Express are teaming up to promote Small Business Saturday.

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Facebook will guide the shopping decisions of 86.64 million people hitting stores on Black Friday shoppers this year.

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The folks over at Facebook sent us some stats this week about Facebook’s growing role in e-commerce over the Holidays.
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Shoppers on Facebook like to buy more, spend more, and shop more – at least according to the latest numbers from private shopping site Kembrel. Kembrel has seen increased sales on its Facebook-only shopping app compared to its dot.com website, indicating that the return on investment for an ecommerce organization to establish a social presence could be quite high.
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Given that 1 in 4 web hits currently go to Facebook, it is not surprising that the Big Boys in retail are using it to hype up their sales. Here are four Facebook Pages you might want to “like” for Black Friday.
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Just earlier this week we reviewed fbFund competitor Real Gifts, which combines virtual gifting with giving someone a gift in the real world. I thought that combining some of Real Gifts’ elements would be a good idea, for other apps or native Facebook apps. But this Thanksgiving, Facebook is taking advantage of the holiday’s notorious shopping reputation to earn a little revenue for itself. A number of participating retailers are sponsoring virtual gifts that Facebook users can share with each other.

The point? The items represented by virtual gifts, which will be available tonight, are supposed to get users talking about all the shopping they’ll be doing on Black Friday and Cyber Monday. For instance, Dell is sponsoring a festive red laptop that can be gifted to friends.
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