Just earlier this week we reviewed fbFund competitor Real Gifts, which combines virtual gifting with giving someone a gift in the real world. I thought that combining some of Real Gifts’ elements would be a good idea, for other apps or native Facebook apps. But this Thanksgiving, Facebook is taking advantage of the holiday’s notorious shopping reputation to earn a little revenue for itself. A number of participating retailers are sponsoring virtual gifts that Facebook users can share with each other.
The point? The items represented by virtual gifts, which will be available tonight, are supposed to get users talking about all the shopping they’ll be doing on Black Friday and Cyber Monday. For instance, Dell is sponsoring a festive red laptop that can be gifted to friends.
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