Almost half of the online Baby Boomer generation (born between 1946 and 1964) update their Facebook or other social networks regularly. According to eMarketer Online senior Analyst Lisa E. Philips, “About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.” The report goes on to discuss Boomers’ favorite networks and methods of buying online. Of the networks included as “social networks” in the study, 73% of the group maintained a Facebook profile.
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