When Facebook released their Social Analytics service last week I was extremely enthusiastic. It’s a huge move by Facebook to open up data about how many users are sharing, commenting on, liking, and clicking URLs on the site. I still am extremely enthusiastic, however today I realized a huge flaw in the system: short URLs.
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Any developer knows that there are countless analytics packages to track their users but one new startup is looking to differentiate themselves with real-time analytics. The new product, mixpanel, provides real-time access to user activity with a heavy emphasis on tracking user actions throughout the funnel. Suhail Doshi, a former Slide employee, and his team are looking to generate revenue by charging relatively low fees for their analytics service.
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Do you know how to track all of the visitors and new fans to your Facebook Page? If you didn’t you aren’t alone. Up until recently, Page insights were not obvious to Page admins and as a result many were finding it difficult to keep track of who was coming to their page. Enter the new insights box which emphasizes the quality of newly published items and how many people have engaged with your page.
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This is a guest post by Bill Grosso, the Chief Technology Officer of Twofish.
As the social application space has started to mature, more and more application developers have adopted a “metrics driven” approach to game design. Driven partially by the availability of data gathering and analysis tools, partially by the distributed nature of the internet, and partially by the quick turnaround times that are possible if you analyze customer behaviors in real-time, it seems like almost every aspect of application design has gone under the analytical knife.
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Omniture, the marketing optimization company, has added Facebook application demographics to its suite of solutions. What the new Facebook integration does is offer insight into Facebook marketing by offering data rendered from user behavior surrounding Facebook applications. The purpose of this new product is to offer Omniture clients a set of tools regarding Facebook marketing in order to help them make more informed decisions, specifically when it comes to Facebook apps.
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Days after announcing compatibility with Apple’s platform, Facebook’s Connect platform is surely expecting to see a number of applications taking advantage of the new cross-platform opportunities. fbFund winner Kontagent is one of those companies. The social analytics platform is launching its private beta program which looks at metrics pertaining to iPhone and Facebook Connect applications.
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Yesterday Facebook updated their demographic data and announced that the site now has over 140 million active users. We’ve been tracking the site’s growth over the past year and a half and we decided to let our readers get their hands on our data to see what interesting things they come up with. We have been tracking basic data from Facebook over the past few months and now I’ve developed a Facebook demographic statistics tool to let all of our readers track information including country, gender, and age groups.
I’ve already been able to uncover some interesting data and the other people that I’ve shared this tool with have found some really interesting data. In terms of the data accuracy, we are currently using Facebook’s publicly provided information from their ad service. I’m also implementing some data smoothing models and given Facebook’s delay in updating their data we are off by a small fraction.
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Compete.com just released their November statistics and Facebook has closed the gap with the U.S. social network leader, MySpace. According to Compete.com Facebook grew 10 percent to just under 50 million visitors in the United States versus MySpace who reached approximately 56.5 million visitors. At this rate Facebook will overtake MySpace for the largest social network in the United States within the next month or two.
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