In today’s economy, businesses big and small are squeezing a dollar, but there is a way to market large while spending small.

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Facebook accounted for 2.7 percent of total online advertising spending during the fourth quarter of 2011, and that figure will jump to 5 percent by the end of 2012, according to the latest report from ad-buying and optimization firm Efficient Frontier. Read the rest of this entry »

Brace yourself for the wave of complaints that will surely come: As previously announced, Facebook began to add sponsored stories to users’ news feeds Tuesday.

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Facebook users now have another way to obtain virtual currency, compliments of application-discovery service and mobile ad network Tapjoy and pay-per-call marketer RingRevenue, but there’s a catch: You must pick up the phone and call advertisers.

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The crowded Facebook campaign-management field has a new addition with some questionable features: Self-described “Facebook marketing bomb” FaceDominator.

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Facebook advertising developer Nanigans is thinking global, examining three key metrics in 20 countries to highlight where opportunities lie for advertising on the social network.

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Consumers are more likely to identify with brands’ ads when placed next to personal information on their Facebook pages, compared with on strangers’ pages, finds a new Journal of Consumer Research study. What’s more, the higher the Facebook user’s self-esteem, the more positive his or her attitudes are likely to be toward the brand (if, that is, the ad relates to the self).

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Drinking alcohol is one of the most social activities people partake in. Therefore, it’s ideal for alcohol brands to have a significant presence on Facebook and other social networks. This way, these brands can partake, monitor, and start conversations about the various drinks they offer.

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Sponsored stories in both the news feeds and tickers of some Facebook users are starting to move beyond the like and adding new calls to action.

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Remember Facebook’s explanation earlier this week about sponsored stories and other ads? The social network may have a lot more explaining to do if one unconfirmed report is true, and this time it involves the new timeline profile.

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