A prevailing theme in much of the reaction to Facebook’s initial public offering announcement was uncertainty over how the social network’s advertising business actually works.

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Facebook continued to dominate the social media advertising sector in the fourth quarter,with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.

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Facebook advertising budgets grew 109 percent between the third and fourth quarter of 2011, compared to just 27 percent growth in paid search ad spending in that time.

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Media, online commerce and travel have the strongest click-through rates on Facebook, while the opposite is true for health care, technology, events and grocery stores.

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Anyone with a brand presence on Facebook knows it takes skill and energy to keep up with the never-ending comments. Here’s how to do it swiftly and effectively.

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If it seems like just weeks ago since Facebook began placing six advertisements on the right-hand side of some users’ screens, that’s because it really was just. And now some users are seeing seven of them.

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Social media influencers: Meet brands. Brands: Meet social media influencers. That’s the premise behind social media marketing platform PowerVoice, which enables its users to earn money by promoting products to friends.

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The “unsubscribed” metric may have been removed when Facebook launched its new page-insights platform in November, but the information can still be unearthed with a little digging.

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GroSocial will announce a new option for its Customizer Facebook tab-creation suite today, incorporating the ability to create custom photo and video contests.

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The costs of advertising on Facebook are rising, but marketers who keep their traffic within the social network’s environment are seeing their costs per click drop by as much as 45 percent, according to fourth-quarter research from TBG Digital.

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