If it seems like just weeks ago since Facebook began placing six advertisements on the right-hand side of some users’ screens, that’s because it really was just. And now some users are seeing seven of them.

Read the rest of this entry »

Read the rest of this entry »

Growth in local merchants’ use of Facebook ads has tapered off a bit.

Read the rest of this entry »

And then there were six … advertisements in the right-hand column of many Facebook users’ screens.

Read the rest of this entry »

With the average Facebook user having about 130 friends and connections with 80 community pages, groups and events, how do you connect to these people and their networks?

Read the rest of this entry »

A new Facebook page offers businesses a how-to guide to marketing and advertising on the social network.
Read the rest of this entry »

Brand advertising is skyrocketing on Facebook, up 104 percent in the second quarter of 2011 compared with the first quarter, and up a staggering 1,900 percent versus the year-ago quarter, according to TBG Digital.

Read the rest of this entry »

More and more small businesses and local merchants are turning to Facebook ads and deals, pushing the social network closer to making a dent in similar offerings by Google, Groupon, and LivingSocial.
Read the rest of this entry »

If you’re using Facebook ads, it’s crucial that choose the perfect image. When done right, your ad will bring in a flood of clicks while decreasing your overall advertising cost. Ignore these guidelines and not only will the ads get less attention but they end up costing more.
Read the rest of this entry »

Earlier this week, Facebook began rolling out upgrades to their ad manager, with more pushed out today including improved graphs and real-time monitoring.
Read the rest of this entry »