Facebook has announced this afternoon the acquisition of FriendFeed. For those unaware of the FriendFeed service, it enables users to publish stories just as Facebook does with feeds imported from around the web and open APIs for all information passing through the system. One interesting note about FriendFeed is the team’s remarkable ability to scale their application effectively without error.
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Last night Eric Eldon confirmed that Super Rewards, the offer-based virtual goods monetization platform, had been acquired by Adknowledge. Super Rewards, a direct competitor of Offerpal Media (both sponsors of this blog), has become one of the leading ad networks on the Facebook platform as well as other large social platforms like MySpace. According to Venturebeat the company could pull in close to $60 million in revenue this year, which wouldn’t be surprising considering Zynga, the largest Facebook app developer, is expected to bring in almost twice that.
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According to a new book written by Wall Street Journal editor Julia Angwin called “Stealing MySpace”, MySpace failed to acquire Facebook for $75 million back in February of 2005. Mike Arrington, who has access to a draft copy of the book also states that toward the end of 2005, the two companies met again, at which time Mark Zuckerberg requested $750 million, nearly ten times what he previously asked for only a few months earlier.
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