Comments on: Study: Facebook Profile Ads Are More Effective Than Homepage Ads

By: Lyndsy Simon

Lyndsy Simon — Tue, 02 Nov 2010 15:57:55 +0000

I disagree with some of the comments above that Facebook is for branding efforts only. While it is a great medium for that, marketing should be approached differently on Facebook, in my opinion. The long and short of it is that you have to build relationships before trying to close a sale, whereas most of us are coming from the CPC world where we are accustomed to offering an immediate call to action in an attempt to close the sale from the first visit.

I actually wrote a blog post on this very topic last week: http://www.lyndsysimon.com/what-ive-learned-about...

By: Raymond Ee

Raymond Ee — Sat, 24 Jul 2010 05:22:49 +0000

I believe it is quite logical to see that your attention at the home page are mostly on the news feeds rather than the ads. However, your wall postings might not change that often and therefore you may notice the ads a little more.

Facebook could potentially offer advertisers different rates to advertise on different pages on the website.

By: Siddique

Siddique — Tue, 13 Jul 2010 08:05:24 +0000

Interesting data. Thanks for sharing.

By: Justin 'saemo&#

Justin 'saemo&# — Tue, 06 Jul 2010 12:56:18 +0000

Cool findings, but a sample size of 40 seems a bit small.

By: eric

eric — Tue, 06 Jul 2010 12:53:07 +0000

hmm… a sample size of only 40 people is not exactly statistically relevant considering the user base Facebook has…

By: Marta

Marta — Mon, 05 Jul 2010 19:19:28 +0000

hmmm great study but I have one issue with it..facebook users are usually scrolling the page down to see what their friends been doing and in the video the home page is static…

By: Trey Pennington

Trey Pennington — Sat, 03 Jul 2010 15:09:51 +0000

Wow. 30 out of 40 users log into Facebook once or more each day. That's almost like 3 out of 4 and nearly 75%. Amazing stats.

Love the eye-map. Those are always intriguing to study.

By: Gloria P

Gloria P — Sat, 03 Jul 2010 03:41:28 +0000

I click on the ads no matter what I'm doing. I've found a lot of great games that way, and some really fascinating websites. What I COULD do without are the political ads! We're bombarded with that crap day and night. I don't need to see it on Facebook as well. This is a social site, not a political forum. Lets these morons argue and bicker on their own sites. We DON'T want it on FB. I mean, WTF is George W Bush doing on Facebook? It's bad enough I had to look at his ugly face for eight years. He's just using Facebook to further his own greedy agenda. He never did and never will care about anyone except his ultra rich cronies in big business!!!

By: Bruce Deery

Bruce Deery — Fri, 02 Jul 2010 19:59:39 +0000

Great Info…thanx

By: Matt Simpson

Matt Simpson — Fri, 02 Jul 2010 15:32:49 +0000

Interestingly, if I understood Bulbstorm's A/E correctly, the minimum ad buy for the homepage (aka news feed page) is $25k and the charge is based on CPM rather than CPC. Hence, the heavy presence of big spenders like Sony, Heineken, Old Spice, etc. Of course, with homepage placement you can run non-standard ads with video, polls, etc.

Either way, it's no wonder Facebook is always tinkering with that right sidebar!