It was only a matter of time before ad networks began popping up for Facebook public profiles. Earlier today a commenter notified us of a new ad network: Status Plug. The service lets advertisers promote their product or service through targeted public profiles. Best of all, the published content can be video, audio, images, and links. If Facebook completely opens up their public profiles API, this ad network could theoretically become a direct competitor to Facebook’s internal ad network.
Last week we posted about how US Weekly had become the first public profile to obtain a sponsor. This space could soon heat up substantially. There are a number of Twitter ad networks but many have argued that getting paid to endorse a product to a trusted network is misleading. To the critics I’d like to reference the great words of Reel Big Fish: “sell out, with me oh yeah”!
Want to sell out big and not just provide one-off advertisements? Status Plug will broker a deal to sell administrative rights to your Facebook public profile. You can also turn down any advertising offers that come your way. While we don’t know what companies have registered to advertise via public profiles, this definitely makes a lot of sense.
After a number of emails about administrators considering selling their public profiles, I wouldn’t be surprised to see a substantial jump in advertising placements. Considering that many of these public profiles are extremely targeted, it makes a lot of sense to promote via the status updates. It’s similar to a radio commercial: you may not know who’s listening but you know the size of their total listener base.
Would you be willing to sell out your status updates within your public profile? Want to pay me to post a status update on the AllFacebook public profile? I’m always ready to sell out!
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This is very very bad, Nick. Blogging about it now.
Comment by Dave Kerpen — April 27, 2009 @ 12:11 pm
Hi Nick,
I'm one of the guys that started Status Plug. Thanks for the write up. We're just a couple of days old and there are a lot of features that we plan on adding and improvements that we need to make. Right now we are trying to get the word out to page admins. I really feel like Status Plug is a good thing for both admins and advertisers.
For example, we have some early traction with cities right now and I see a great opportunity for local businesses to advertise with those pages. The self serve ads that Facebook offers are easily blocked out by users, and engagement ads are too costly for smaller companies. A Status Plug ad offers just about all the benefits of an engagement ad at a fraction of the price.
And, like you said, we let page admins have total control. They set their own price and can choose what ads they publish. We set it up this way to keep the quality and relevancy of the ads at a high level. It's a lot different than a service like Magpie which can seem a little robotic (no disrespect intended).
If anyone has questions, they can reach us via email at info [at] statusplug.com or use our contact form http://statusplug.com/contact
@ Dave – Feel free to email before you write your blog post
Thanks Again!
Comment by Carson Mehl — April 27, 2009 @ 12:47 pm
statusplug.com is no more cheek their site
Comment by mees — May 26, 2010 @ 6:33 am