Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.
You can watch the video below to see how my version of the video turned out but I personally found it to be pretty slick. There’s also a job listing in the video at the 56 second mark which says that Social Times Inc. is currently in need of a Founder to replace me. While there wouldn’t be someone else to place a job listing for Social Times, I thought it was a pretty catchy video. The video also dynamically produces the shark attack version of your obituary.
Given that I’ve already posted one morbid article today, why not finish it off with another one about a Facebook Connect enabled promotional video which depicts your death from a shark attack. This promotion was a cross agency product with this individual component being developed by Your Majesty while strategy was done by The Advanced Guard. There was also an influencer outreach campaign which included this YouTube video.
According to Steve Coulson of The Advanced Guard, there were also 33 bottles (like the one in the video I just linked to) “planted around the country, with GPS co-ordinates released on Discovery’s Facebook Page, and via Twitter, for fans to find geocache style.” It appears to have been a fairly successful campaign and what’s cool about these videos is how they’re custom for each person.
My guess is that we’ll see many other campaigns similar to the Prototype game trailer, as it has set off a wave of innovative Facebook Connect enabled marketing campaigns. If you want to see what it would be like if you were attacked by a shark, visit FrenziedWaters.com.
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omg Nick!!!!!! Funny:)
Comment by Facebook User — July 27, 2009 @ 2:08 pm
Thanks for the nice coverage, our agency, Campfire, devised and supervised the campaign and we all had a hell of a good time doing it too! And thanks to Your Majesty and The Advance Guard as well.
Comment by Steve Wax — July 27, 2009 @ 2:17 pm
Nick-
RIP, my good man. I never would have thought the shark would have a fighting chance, but it must have caught you on a bad dad.
Enjoy that eternal slumber and be sure to say Hi to Luca Brasi.
_bill
Comment by Bill R — July 27, 2009 @ 2:29 pm
So cool! I love Shark Week. Great work Campfire!
Comment by Brendan — July 27, 2009 @ 3:11 pm
This was extremely creative. I heard about it from Chris Brogan's video about his package and immediately went to check it out. My only criticism was that it was hard to trust it not knowing where it was coming from, and I suspect that must have affected the rate of app installs. I posted it on my Fan Page for my Fans to try it, but warned them about allowing it access. After taking a few precautions, I then proceeded to disregard my own warnings, and I allowed it access and loved the result, though I immediately deleted the app again after my "customized death experience" played.
In any case, bravo Campfire for a brilliant concept and execution!
Comment by Greg Nisbet — July 27, 2009 @ 5:21 pm
Hey Nick! Don't mind this, I'm testing fB:connect in Chrome on your site. Can't get it working on mine with chrome :-p
Oh and ya, cool idea for a commercial. Thats pretty neat!
Comment by Stew Brennand — July 28, 2009 @ 3:02 am
cool
Comment by Kriszta Parrag — January 29, 2010 @ 4:34 am
ouw!! very good =)
Comment by Dely — July 20, 2010 @ 5:19 pm
NICE!
Comment by Deez — March 6, 2011 @ 5:27 am