Second Facebook Ad Network Launching

Om Malik posted earlier this morning about yet another Facebook application ad network. The network is called Lookery and is being started as a partnership between Scott Rafer (the creator of MyBlogLog, Feedster, and others) and David Cancel (the co-founder of Compete.com). It is pretty impressive how fast the Facebook application market is moving. Within 3 months there will be an application for just about everything on Facebook. It is pretty nuts how quickly the Facebook application market is becoming saturated. What is cool about the Facebook gold rush is that it will be practically mimicked each time a new platform opens up. Look for the coming year to be the year of opening platforms and the development of widgets. The ultimate business will revolve around creating a platform that allows your widgets to function on all the social network platforms and start pages.

 



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2 Comments »

  1. [...] that there are already 2 application advertising platforms that have been created (first one and second one) I wouldn’t be surprised to see a profile advertising platform launched within weeks. If you [...]

    Pingback by PayPerPost Comes to Facebook - The Unofficial Facebook Blog — July 28, 2007 @ 4:09 pm

  2. [...] previously covered two other advertising networks for Facebook (one and two). According to VentureBeat, RockYou ,a leader in Facebook applications, has just launched their own [...]

    Pingback by A Third Application Ad Network Launches - The Unofficial Facebook Blog — July 29, 2007 @ 12:31 pm

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