The online media company Revision3 has just launched their official Facebook application. The application appears to display absolutely all of Revision3′s shows via the application. The only interaction among users within the application is a wall for each episode. While I think this is a great feature for interaction, the application is limited to the amount of interaction between users. I’d like to see things such as what are my friends’ favorite shows? What are the most recent episodes viewed by my friends and by people using the application? What are the most popular shows and what are the most recent comments? The addition of a rating system would also be great.

I think that the many organizations have decided to limit their feature sets and simply port over their existing websites. This is a bad choice. While I’m sure Facebook would like to see absolutely everything on the web end up within their site, I don’t see this happening. Ultimately, websites need to encourage interaction among the users of the site, otherwise their application will fail. The only applications that can survive without significant user involvement are widgets that express individual affiliation groups (Barack Obama supporters, Stephen Colbert supporters, favorite sport teams, etc).

While the Revision3 Player is significantly limited, it does what it claims to do: plays things. While I didn’t expect much more from this application, it would have been nice to be pleasantly surprised. If you want to check out some of the Revision3 videos then go grab the Revision3 player. For your viewing pleasure, I have included the most recent version of the GigaOm show which features my good friend Gary Vaynerchuk of Wine Library TV. Check it out!