An interesting study was published today suggesting that “so-called ‘influencers’ might have less clout than some marketers think.” This is not really surprising but I would suggest that there is a spectrum of influence in marketing and advertising. Along that spectrum is our close friends and family which provide the most influential personal recommendations and at the other end of the spectrum would be advertising such as billboard ads.
Report Signals Good Future for Facebook SocialAds
Posted by Nick O'Neill on April 3rd, 2008 4:20 PM
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