This year, 480,000 U.S. Facebook users will die, and 1.78 million of them internationally, which works out to about three every minute.
This data comes from Entrustet, a so-called digital asset planning company, which analyzed data from the U.S. Centers for Disease Control along with information served by Facebook’s advertising platform.
The digital asset management company determined that Facebook lost almost 200,000 users under the age of 14. While the numbers could be skewed for various reasons, most likely the statistic includes duplicate accounts getting purged from the site.
Another finding: 150 percent of 20 to 24 year olds in the U.S. are on Facebook — this group has the greatest number of duplicate accounts, which at least partly explains why the group has 50 percent of new deaths on Facebook—meaning more 20 to 24 year-olds are joining the site.
Facebook data shows that those 25 to 54 are declining on the site, while those 64 and older represent 50 percent of new user deaths on Facebook.
Have you noticed a demographic shift on Facebook in the past couple of years?
The 150 percent of 20 to 24 year olds in the U.S. are on Facebook part made lol! But I have to say that I have noticed a demographic shift on Facebook in the past couple years.
Comment by CityVille — January 18, 2011 @ 9:38 am
We've been following Facebook's death demographics since March 2010 (morbid, I know) when we did a panel at SXSW. It's been interesting to see the change in demographics and which age groups seem to be growing most quickly. When we first estimated, we came back with 275k deaths, which is now up to 408k. Check out our blog to follow our updates of Facebook death stats or learn more about death on Facebook.
Comment by Nathan Lustig — January 18, 2011 @ 3:19 pm
Is there a way to have an account removed after someone's death? I (unfortunately) had a friend pass away a few years ago who's account is still live on Facebook. The first few months after her death it was almost comforting to see her name in my friend's list, but now it has become quite eerie. It's not something we often think of…"what will happen to my Facebook when I do?"…but it's something that needs to be addressed.
Comment by @DeidreDoom — January 19, 2011 @ 5:05 pm
"This year, 480,000 U.S. Facebook users will die", but in image total number is 384,968. Why numbers do not match?
Comment by Roman — February 2, 2011 @ 7:32 pm
my birthday is the 31st march
i believe in death.
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