A new report published yesterday suggests that Tuesday and Wednesday are the best days to post status updates on Facebook. The reason is that click through rates are dramatically higher on those two days. It’s not surprising considering that this is a trend found around the web in traditional publishing channels. If you do a press release, the best days have traditionally been Monday through Wednesday as those are the days that most people read the news.
What was somewhat surprising was the substantial drop off in click through starting on Thursday. Content published on Thursday receives half the clicks of stories published the previous day. This data was compiled across over 200 million fan impressions. Tracking feed story impressions is difficult if not impossible with Facebook Pages currently, however viewing the total number of page impressions for a Facebook Page on any given day is not thanks to Facebook’s insights application.
The lesson learned is that if you are looking to reach a lot of people with your news, you don’t want to publish stories on Thursday, Friday, or Saturday. Also of interest was that the average click through rate was 6.76 percent. That’s an extremely high response rate for any marketing program. The only problem is that this is a measure of clicks as a percentage of Facebook Page impressions, not feed impressions which would yield substantially lower results.
The findings of the report are included below.
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Good post. This pattern holds true for our network of sites as well — we'll often throttle click-friendly content (themed galleries) to piggy back off the increased activity rate.
http://buzz-media.com
Comment by Facebook User — September 9, 2009 @ 12:59 pm
I will have to pay attention to the days I get the most traffic, as an amateur in the world of blogging, Im still in the learning process. I will definitely make use of this information. Thanks
Comment by Gillian — September 9, 2009 @ 2:18 pm
I will add this information to my upcoming tweet, "Top Ten Days of the Week to Post to Facebook." Any social media "experts" out there reading this, please feel free to re-tweet it next Tuesday or Wednesday to help strengthen your position as an innovator.
Comment by TheOne — September 9, 2009 @ 2:37 pm
Great article, now I can plan and post important Business related updates during the 1st half of the week. Thanks
Comment by Marco Rodrigues — September 10, 2009 @ 1:41 am
Great post – the metrics are crucial for any undertaking in social media – facebook included, but even moreso for myself, Twitter, which feeds to facebook – how can you get better unless you know what works – or do you want more of the same? great stuff, thanks -
Comment by Vickie Smith-Siculia — September 10, 2009 @ 5:11 am
I was just thinking about this! I am seeing the same thing on my bit.ly reports.
I have been posting an elephant joke everyday and watching the clicks, day to day…
This research is validation for what I am experiencing.
Now I am really going to save the best stuff for mid-week!
Comment by Bruce Christensen — September 10, 2009 @ 7:42 am
This is interesting, are these the best days for selling something as well. They can click and read but will they buy as well. I have a feeling that weekends will be better for selling something.
Comment by Satish — September 14, 2009 @ 11:18 pm
[...] two Thursdays — is this truly a long enough period to establish a trend? Past reports have shown Tuesdays and Wednesdays, and even the weekend as the best days of the week to [...]
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