The photo tagging phenomenon has officially jumped the shark on Facebook with the All my Friends! application which lets you instantly tag your friends in pre-made images. It’s not exactly a new concept but for some reason this iteration of the application has been extremely successful having attracted over 5 million users so far and growing daily.
The application could actually be a useful service but the way that ads are currently posted within the application makes us think that this app was simply developed to attract millions of users and generate a quick buck. I’ve written about these multi-user photos that are meant for tagging friends in the past but this application appears to be spreading without providing much value. Most of the people that I’ve seen tagged in images are from users with loose ties to the originator of the image.
Why would someone post an image and tag people they aren’t close friends with under the heading “best friends”? It doesn’t make much sense. I can understand how the simplicity of this application is sufficient at attracting millions of users however I’m not quite sure that there’s a large enough value proposition from the app. Applications like this ultimately damage the overall experience for Facebook users that have a lot of contacts.
Over the past few days I’ve been tagged at least 5 or 6 times and I’ve noticed other people in my feed who have been tagged as well. With 5 million users it’s kind of annoying but if it grows to 30 million it will be more than just annoying.







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I'm not seeing a lot of value add from any auto-tagging of photos. Seems like the onus is on FB to demonstrate the benefits of allowing apps to auto-tag.
Comment by Rob — September 14, 2009 @ 10:42 am
Tagging, is, and always has been, wrongly implemented one Facebook, and this is just another example of its faulty working.
One should have to agree to be tagged. This would have allowed you, Nick, and all the other millions of people out there in the same situation, to ignore the taggings by people you don't know.
Comment by DG — September 14, 2009 @ 1:27 pm
This is one of the reasons I love Facebook Lite: I don't see any of this garbage anymore.
Comment by Yanick — September 14, 2009 @ 2:19 pm
i am grateful to join the facebook friends
Comment by umar — September 14, 2009 @ 10:27 pm
This app is getting irritating. I don't know why Facebook is allowing it. It adds zero value and is just one of the many spammy apps on FB.
Comment by Rahul Das — September 15, 2009 @ 6:34 am
Having problem to connect to this site please help.
Comment by Meelan — September 20, 2009 @ 7:18 am
I'm having a problem for creaitity on this site.
Comment by Falalu Abdulrauf Mus — December 28, 2009 @ 5:36 pm
ryhtrijtii
Comment by Lizeth Nuñez Hernandez — June 14, 2010 @ 11:58 pm