Just like we saw with CNN.com for the inauguration coverage and with Israeli news station Nana10 for the Israeli election, Facebook will be partnering with NBA.com for live feed updates on the NBA All-Star game. This is the third implementation that we’ve seen of this live-streaming Connect Feed widget that Facebook has developed. Facebook appears to be utilizing this service on a case-by-case basis.
This is also the first time that we’ve seen live embedded Facebook feeds not related to a political event. It’s clear that Facebook is heavily pushing this new live streaming widget. What would be even better is if Facebook had this live streaming feed non-stop via one of the online video streaming services, such as Hulu.com, who was reportedly a launch partner with Facebook Connect despite not launching the service yet.
As I previously mentioned, there’s a good chance that we will see a lot more implementations of Facebook Connect in the near future. I’m not quite sure what distinction Facebook has made between their traditional Facebook Connect implementation versus the live news feed implementation. We also don’t know if Facebook is charging media companies for implementing this service or if they are simply offering it in exchange for free promotion.
Whatever the case is, it’s clearly attracting a lot of attention to Facebook as they are the only social network to offer this level of integration with any media company. Check out the promotional video below for the upcoming All Start game.
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Its great to know that facebook would be doing that…Am really excited.
Comment by larry — February 12, 2009 @ 10:08 pm
Looking forward to seeing how this turns out!
Comment by Jason Peck — February 13, 2009 @ 1:07 pm
This will be a great little area for them to even further their branding power.
Comment by Nick Stamoulis — February 13, 2009 @ 1:53 pm
How do you find the All Star stuff?
Comment by Jason Peck — February 13, 2009 @ 3:23 pm
nevermind – found it on right side of http://www.nba.com/tntovertime/ – didn't find anything through a facebook search, which surprised me.
Comment by Jason Peck — February 13, 2009 @ 3:25 pm
this is pretty ill
Comment by Cameron D. Burley — February 14, 2009 @ 7:19 am
Would love to know if there was any $$ changing hands for this deal.
Comment by fotoflo@gmail.com — December 27, 2009 @ 10:01 pm
Whoops, just left my email address naked in that please comment. Please erase.
Comment by Alex Miler — December 28, 2009 @ 2:02 am