Want to add like buttons into your email marketing campaigns? MailChimp, one of the fastest growing email newsletter platforms is preparing to release support for Facebook’s “Like” button as well as detailed analytics which tell you who’s clicking on likes, how many people clicked it, and how many people were referred from the like button. This form of detailed analytics will surely help any active email marketer.
While adding a like button is not much of a story in itself, this is the first service provider that we’ve seen add detailed analytics on like button activity. The company is also including integration with Twitter, MySpace, LinkedIn, and Flickr through the company’s Social Pro add-on. One of the more impressive features is the ability to group users by their level of “influence” (which we’re assuming is determined by number of friends).
Also included is demographic targeting. This is a huge step forward for email newsletters as social integration has long been missing from email. While there are services like NutshellMail (recently acquired by ConstantContact) which lets you receive a daily digest of your social activity elsewhere around the web, this is the first robust social media marketing suite that we’ve seen implemented by any of the leading email newsletter services.
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Loving this! Michelle http://www.WebMediaExpert.com
Comment by Michelle Hummel — July 9, 2010 @ 7:13 am
This is a really cool idea that I'd be happy to stick a Like button on!
Of course the flip side is if we all become hugely dependant on Facebook for a deeper level of engagement with consumers, we're going to be in a right state if Facebook ever crashes…
Comment by Misae Richwoods — July 9, 2010 @ 7:23 am
All media is social; brands need to fish where the fishes are
Comment by Michael Quintos — July 9, 2010 @ 7:31 am
Great. Anxious to see it in action.
Comment by Jennifer Scherschel — July 9, 2010 @ 8:06 am
Nice initiative from MailChimp. Might be giving them a trial this time. Addition to my aweber and getresponse.
Comment by Chris — July 9, 2010 @ 11:46 pm
I Love MailChimp, it keeps getting better
Comment by Pierre Rattini — July 10, 2010 @ 7:54 am
Very cool idea. I'll be giving it a try this week.
Comment by Jon Carlston — July 12, 2010 @ 8:19 am
How I can add this to our EDM? http://www.vxg.com.sg
Comment by Pham Hoang — July 12, 2010 @ 8:48 pm
In response to Pham Hoangs question. Anyone can add a facebook like button to their email camapigns.
Better social integration with your email campaigns is the future.
You do not have to use Mailchimp though.
Instructions are here:
http://emailexpert.org/adding-a-facebook-like-but...
Comment by Andrew Bonar — July 15, 2010 @ 5:54 am
Getting direct exposure to newsletters as opposed to merely sign-up pages could seriously boost the power of email marketing. I imagine this alone could massively boost the bottom line of many companies.
Comment by Anthony Vanwhy — September 6, 2011 @ 9:37 pm
This is a great innovative idea from Mailchimp to incorporate such great feature for Facebook users.
Comment by Tina@CookwareReviews — September 28, 2011 @ 4:40 am
[...] year, MailChimp added support for the Facebook like button in email platforms. WiseStamp is taking the next step, [...]
Pingback by WiseStamp Gives Email A Taste Of Facebook — October 4, 2011 @ 3:57 pm
Even though I am not an active FB user. Having feature like "like" buttons into email marketing campaigns would surely help any active email marketer who use MailChimp.
Comment by Jessica@ B Complex — October 5, 2011 @ 5:57 am
Simply love this unique FB feature of "Like" buttons in Email Marketing for MailChimp.
Comment by Liz@ GrowHairFaster — October 9, 2011 @ 2:58 pm
Very interesting feature of incorporating the "like" buttons in MailChimp.
Comment by Eliza@VitaminCFoods — October 15, 2011 @ 5:21 pm
good idea! i want to try now!
Comment by dotgolf — October 19, 2011 @ 4:39 am
Yes it will be great with this "like" feature in mailchimp.
Comment by Non comedogenic — October 19, 2011 @ 3:38 pm
A great idea from Mailchimp to include such innovative feature for Facebook fans.
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Comment by Tina@CookwareRatings — October 27, 2011 @ 2:53 am
Great feature to have from Mailchimp!
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Comment by Angeline — November 14, 2011 @ 2:45 pm