When the new Facebook redesign rolled out a couple weeks ago, many users were confused by the new layout, some of which were threatening to leave Facebook if the issues weren’t resolved. Whether or not the users are angry, there have been a few silent winners of the new redesign: quiz applications and Living Social. Many users have complained about the non-stop quiz stories in their feeds but there is no doubt that it has driven substantial traffic to these applications.
Living Social claims that as many as 150,000 new users have installed their application on an hourly basis. The application, if you didn’t already know what it is, is called “Pick Your Five” and it now has over 5.4 million monthly active users, the vast majority of which have joined in the past few days. The redesign has finally given developers widespread access to the news feed, making viral distribution through the feed no longer a thing of the past.
Living Social has already been growing through their Connect enabled site but Pick Your 5 has become a staple of the new redesign. While I have a feeling that future filters will reduce the application’s reach, this was clearly a successful model and I’m surprised that not many copycats have sprung up yet.
Following the Facebook redesign vote application which has surged to over 2.6 million users, many voting applications have sprung up attempting to duplicate the functionality and hoping for the same popularity. While no applications have been able to duplicate the success of the New Layout Vote application, developers are scrambling to develop applications that take advantage of the increased feed distribution through the new design.
Until Facebook launches the new application filters, the Pick Your Five application is practically guaranteed to be a continued success. It will be interesting to see what takes place when the new application filters are implemented. Have you used Living Social’s “Pick Your Five” application? Do you find these stories to be relevant to you or more of an annoyance?
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Basically all application stories are an annoyance to me. If I take a quiz and I can see what my friends' result was, fine… but I don't want my result spammed all over my friends' feeds, nor do I want theirs' on mine.
I'm having trouble getting good information about my social network now that the applications are clogging up the main feed. I've already blocked so many apps as a result. Apps that I, in the past, would never have blocked.
Comment by Bas — March 25, 2009 @ 8:35 am
Completely inane — display and transmission of interests is much better manipulated through a network of online presence, not this in-your-face style. But then people like it, so it goes.
Comment by Kevin — March 25, 2009 @ 9:43 am
These stories were an annoyance until I blocked all the annoying applications.
In fact, the first complaint I sent Facebook about the new interface was asking why the hell blocking "Pieces of Flair" didn't keep it out of my newsfeed. Fortunately, they fixed that, so my homepage is blissfully flair/peep/five-free.
For now, anyway. You never know when Facebook is going to change the rules again….
Comment by Facebook User — March 25, 2009 @ 12:46 pm
I'm new to FB, I was holding out for awhile…rebelling against the fad. So I'm here now, and in my first few days I've been slammed with IQ tests galore. Did I really need this "tool" in my life? (The IQ stuff..ads that are just trying to get my mobile, do people really do this? just scroll to the bottom and click "view my results" and avoid the number scam, sheesh). I'm generally confused about this whole thing, I'm not even sure why FB has caught on like it's something fabulous. I feel so clueless, surely I'm missing something. Do I need endless Easter eggs, peeps, etc? Nope. And the friends who really care already sent me emails, so I'm curious, what do people really get out of this? What am I missing that makes this so fabulous?
Comment by Sara London Weems — March 25, 2009 @ 4:52 pm
Perhaps you have the wrong sort of friend's who like to take pointless tests and join groups
LivingSocial is the only application I use, aside from Tetris Friends. At least it's vaguely interesting and provides talking points.
Comment by mm — April 17, 2009 @ 8:51 am
dfdfd
Comment by Sher Azam — June 30, 2009 @ 1:33 pm
njmn
Comment by Victor Vivas — September 3, 2009 @ 4:28 pm
livingsocial guys are a bunch of non creative douchebags, who COPIED THE IDEA FROM GROUPON. check out groupon.com and you will see that this is an exact replica.
Comment by david — April 4, 2010 @ 11:06 am
Wow…"non creative douchebags". Did they pass on you as a job candidate? LOL! I love LivingSocial!!! Livingsocial.com has the most amazing deals. Check them out!
Comment by Jenn — April 24, 2010 @ 1:49 pm
Seriously David!
If you have done your research, you would know that Group Buying has long since been a trend, but never a popular one until Social Media has made it successful.
Groupon is actually riding the heels of other popular companies as well. And if you want my honest opinion, Livingsocial seems to have the venture funding and attention to customer detail that will make it surpass Groupon. Just wait, within just a few months, I bet they will be going head to head.
And unline Groupon, LivingSocial employs people in the local market who know what's hot and what's not-including local search engines, they make it personal. Groupon sales people make phone calls form Chicago and use research to find all their leads.
Comment by Cara — June 7, 2010 @ 8:13 am