Remember Castlevania for the Nintendo? That was the hottest game out 20 years ago! Konami, the company behind Castlevania, Dance Dance Revolution (also an awesome game), and numerous other console games is looking to get into the social gaming space. The company has launched Konami Play to leverage their existing game assets. The company has already launched Facebook Connect integration and plans on launching a virtual currency which leverages a sweepstakes incentive structure in the coming weeks.
The social gaming space continues to heat up and now the largest players all appear to have some sort of involvement in it. With the numerous monetization opportunities to big to ignore, Konami, Electronic Arts, and many others, are all jumping in. The gaming space also has its own industry of payment providers and monetization solutions built around (many of which sponsor this site).
Whether or not monetization is a big opportunity for game companies that generate billions of dollars, there is still a good chance that brand name games will quickly attract a large number of people. The iPhone already has a large number of games that have been ported from other platforms. Electronic Arts has already launched Scrabble, and Sega launched Sonic the Hedgehog, both of which proved to be extremely successful.
While I’m not sure Konami’s strategy of creating their own destination site is the best, I’m sure the company will still be able to generate a decent amount of traffic. It’s interesting to see mainstream gaming companies take the leap into the online casual and social gaming space. Now go see what high score you can pull of on Frogger, which is currently available on the Konami Play website.
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I am disappointed with the lack of Facebook Connect implementation on most of the independent online games websites. I think it would be a great way for the likes of addictinggames and armorgames to get their content to go viral, but they are far behind. Hopefully Konami Play will convince some of their competitors that they need to catch up.
Comment by Andrew Breza — August 13, 2009 @ 7:11 pm
This is just the beginning as it makes a lot of sense to have FB connect on gaming site, as it made sense couple of years ago for the video games industry players such as Sony or Microsoft to go online with their device.
Comment by Guillaume — August 14, 2009 @ 1:27 am
I agree with Andrew. FB Connect has to be integrated on online gaming websites for better user experience.
Comment by Facebook application — August 14, 2009 @ 1:32 am
wew????connect FB with game????
Comment by kit pes — August 14, 2009 @ 10:27 am
What can I say, FB is on top now in terms of casual gaming but what we would like to see are MMO games connected in FB. NCsoft could've take advantage of this to promote Aion but they didn't but on some aspect they used FB with Groups promostion.
Comment by aion kinah — August 17, 2009 @ 12:39 pm