Administrators of the official Jeep Facebook page posted a status update yesterday instructing fans to submit their personal Jeep photos to Flickr instead of Facebook. While this move by Jeep seems counterintuitive, the American manufacturer apparently had so many photos being uploaded by fans they exceeded Facebook’s photo album size for Photos by Others with 20,000 total photos. Instead of asking fans to stop submitting photos, they are sending fans to Flickr for photo uploads while Facebook “fixes the glitch”.
Jeep has “only” 528,000 fans and trails (pun intended) BMW, Ferrari, Lamborghini, Audi and Porsche in the Automotive category for total fans. Despite this disparity in fans, Jeep has substantially more Photos by Others with the nearest being BMW with 15,560 photos. A deeper dive reveals that Jeep fans outpace the leading pages on Facebook and may be the first (or one of the first) pages to reach this limit. Here are the stats for some other pages.
- Michael Jackson: 17.2 Million Fans – 17,000 Photos
- Lady Gaga: 14.0 Million Fans – 4,000 Photos
- Starbucks: 11.2 Million Fans – 4,700 Photos
- Megan Fox: 10.5 Million Fans – 1,000 Photos
The Twilight Saga would likely be near the top in terms of photos, but the page administrators have disabled this functionality on the Twilight page. So for now, the Jeep page appears to reign supreme in the Photos by Others race for both its own category and possibly Facebook pages overall. For those who are curious about why Jeep has attracted so many fan photos, here are some examples of what their fans are submitting to Facebook.
James Nichols is a Managing Partner at Ambition Capital, a think tank focused on the social web.
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and once those very active, very sticky brands like that take their activity off-site to somewhere that will accommodate them, all their followers' traffic will go with them.
Short sighted move on Facebook's part.
Well done on Jeep's part (for focusing on solution not problem).
Comment by Bruce Serven — July 29, 2010 @ 7:39 am
Good article with good points. I would note, however, that this only takes into account photos uploaded to the native Photos feature. If you took into account photos collected through 3rd party fan page apps, like photos contests, then the result might be pretty different in terms of which auto manufacturer has collected the most photos (hence generating the most user photo collateral and engagement…).
Comment by Alex — July 29, 2010 @ 12:14 pm
Its really on facebook tbh, the content is theirs to be mined so its worth them holding it all. Good article though.
Comment by iJeep — August 3, 2010 @ 4:00 am